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Digital Content Marketing
Introduction
Introduction (0:54)
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Chapter 1: The Matter of Content Marketing
Content Revolution & Content in Global (7:01)
Example of Content Revolution & Content in Global (8:03)
Content vs. Advertising (3:10)
Chapter 2: Content Marketing Funnel
Content Marketing Funnel (5:56)
Workshop 1 Content Marketing Funnel Checklist
Chapter 3: Customer Analysis and Headline
Customer Analysis and Headline (14:31)
Workshop 2 Customer Avatar & Headline
Chapter 4: Martech Tool for Content Idea Generation
Martech Tool for Content Idea Generation (8:17)
Chapter 5: STEP 1 TOFU Top of Funnel
STEP 1 TOFU : Top of Funnel (14:15)
Workshop 3 Create Blog Content
Chapter 6: STEP 2 MOFU Middle of Funnel
STEP 2 MOFU : Middle of Funnel (7:18)
Workshop 4 Create Advertorial Content
Workshop 5 What are Freemium that your brand can offer
Chapter 7: STEP 3 BOFU Bottom of Funnel
STEPS 3 BOFU : Bottom of Funnel (10:44)
Workshop 6 Create Sales Content
Chapter 8: STEP 4 ROFU Retention of Funnel
STEPS 4 ROFU : Retention of Funnel (3:05)
Chapter 9: Content Marketing Matrix
Content Marketing Matrix (5:42)
Chapter 10: Content Funnel Strategy
Content Funnel Strategy (4:30)
Workshop 7 Content Marketing Funnel
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Workshop 4 Create Advertorial Content
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